The Problem
Previously, the tutor profile page on Enthuziastic lacked critical information and engagement features.
- Parents couldn’t connect with tutors directly.
- Critical trust factors like availability, qualifications, or social proof were missing.
- Resulting in low demo bookings and user drop-offs.
My Goal Was
- Improve parent-tutor engagement.
- Build trust and credibility with detailed tutor profiles.
- Increase conversion rates for demo bookings.
- Enable social proof and easy sharing to boost organic reach.
The Team
I led the design solo, collaborating closely with CEO, Developers, Marketing team, Course operation team, and Support team It was a tight, agile setup that enabled quick iterations and seamless execution.
The Process
I followed a user-centered design thinking process, focusing on understanding users’ pain points and business needs. My goal was to create a solution that balanced usability, business value, and technical feasibility through continuous feedback loops and iteration.
Key Steps
1. Stakeholder Interviews:
I engaged with the CEO, developers, sales, and teacher management team to understand business objectives, user expectations, and technical limitations.
2. UX Research:
I identified user pain points and business goals through stakeholder input and parent interviews.
- Parents wanted to compare tutors easily before making a decision.
- Trust factors like ratings, availability, and qualifications were crucial.
- Users needed a way to connect with the tutor without going through multiple steps.
- Social validation (like upvotes and reviews) improved booking likelihood.
3. Defining UX Goals (Set Clear Objective):
- Improve parent–tutor engagement.
- Build trust and credibility with detailed tutor profiles.
- Increase conversion rates for demo bookings.
- Enable social proof and easy sharing to boost organic reach.
4. Design & Iteration:
- I developed wireframes and designed a clean, engaging interface which is aligned with brand guidelines. Created interactive prototypes, refining designs based on continuous feedback using Figma.
5. Handoff & Implementation Support:
- Delivered developer–ready specifications.
Wireframes
Key Features Introduced
1. Made Comprehensive Tutor Profile Section
- Added high-res banner and tutor image
- Country flag & name, rating, experience, and verified badge for credibility
- “About Me” section with personal introduction
2. Enhanced Engagement Tools:
- Upvote button to recognize quality tutors (social proof)
- Message button for parents to directly contact tutors before booking
- Share profile functionality for wider reach
3. Transparent Qualification Showcase
- Languages spoken with proficiency levels
- Detailed skills with tags
- Full educational background
- Certifications displayed with icons
4. Real-Time Availability
- Scrollable weekly calendar view with time slots
- Clearly labeled morning, evening, and night sections
5. Course Promotion & Cross-Sell
- Suggested courses offered by the tutor
- “Apply Now” CTA buttons with ratings and age group filters
6. Reviews
- User’s real feedbacks with ratings
Final Design Snapshot
The final UI is visually clean, modern, and information-rich. It presents all vital details in a scroll-friendly and logically segmented format. The visual hierarchy ensures users find what they need quickly.
Impact
- 📈 40% increase in profile visits (based on internal data)
- 💼 2.5x growth in demo booking from tutor profiles
- 🎯 Improved time-on-page and lower bounce rate
- 🙌 Positive user feedback from both tutors and parents
Reflection
This redesign allowed me to transform the tutor profile from a static bio page into an interactive, engagement-focused experience. By putting parent needs first and encouraging social proof, I made tutor selection more transparent, trusted, and efficient.
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